How to Track Brand Mentions Across Social Platforms

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Content Overview (~2,100 words):

1. Hook: Opens with a compelling scenario about competitors controlling the narrative while you're unaware

2. Introduction: Frames brand monitoring as essential for startups to enterprises, covering the challenge of multi-platform tracking at scale

3. Defining What to Track: Covers direct mentions (brand name, misspellings, abbreviations), indirect mentions (competitor comparisons, category discussions), key personnel, and campaign terms

4. Building Your Query Strategy: Explains boolean logic (AND, OR, NOT, quotes, parentheses) with practical query examples for different scenarios

5. Cross-Platform Considerations: Compares Twitter/X and Instagram characteristics, plus strategies for managing multi-platform data

6. How Xpoz Addresses This: Natural integration of Xpoz tools:

   • getTwitterPostsByKeywords / getInstagramPostsByKeywords for keyword search
   • getTwitterPostsByAuthor / getInstagramPostsByUser for author analysis
   • countTweets for volume tracking
   • getTwitterPostComments / getInstagramCommentsByPostId for engagement analysis
   • getTwitterUsersByKeywords / getInstagramUsersByKeywords for user discovery
   • CSV export functionality

7. Building a Brand Monitoring Workflow: Daily scans, weekly deep dives, campaign monitoring, escalation triggers

8. Practical Examples: Product launch tracking, competitive intelligence, crisis detection

9. Key Takeaways: Six actionable bullets

10. Conclusion: Emphasizes ongoing practice and the cost of not monitoring

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