Analyze Competitor Content Engagement Patterns
Analyze how competitor content performs on social media to identify what resonates with your shared audience. Discover content gaps, refine your strategy, and make data-driven decisions about your content investments.
The Problem
Understanding competitor content performance provides critical strategic intelligence, but gathering and analyzing this data presents significant challenges.
Competitor analytics are hidden
You can see likes and comments, but not impressions, reach, or conversion metrics. Surface numbers tell an incomplete story.
Manual tracking is tedious
Recording engagement across dozens of competitor posts weekly takes hours of repetitive work.
Patterns require volume
Identifying what actually works requires analyzing hundreds of posts over months, not just recent highlights.
Context changes interpretation
A post with 1,000 likes might be excellent for one competitor and underperforming for another. Baseline comparison is essential.
The Workflow
Build a systematic competitor content analysis process that reveals what drives engagement in your market.
Example Queries
Ask Claude in natural language. Here are some examples with the underlying API calls:
Gather competitor content history
>"Get all posts from @competitor_account for the past 6 months. Include text, likeCount, retweetCount, replyCount, createdAtDate."
Analyze engagement patterns
>"Find @competitor's posts that received more than 500 likes. Include text and createdAtDate to identify high-performing themes."
Compare multiple competitors
>"Compare average engagement for posts from @competitor_A and @competitor_B over the past 90 days. Which topics drive the most interaction?"
Why XPOZ
Historical data access
Analyze months of competitor posts without manually archiving content.
Complete engagement metrics
Get likes, retweets, replies, and quotes for comprehensive performance analysis.
Bulk export capability
Export thousands of posts as CSV for statistical analysis.
Cross-platform coverage
Analyze competitor performance on Twitter, Instagram, and Reddit.
Natural language queries
Describe what you want to analyze instead of constructing API calls.
Frequently Asked Questions
Xpoz provides access to historical social data. Most competitor content from the past 12+ months is typically available.
Xpoz's database may retain posts even after they're deleted from the live platform, providing insight into content competitors chose to remove.
Calculate engagement rate (likes + comments / followers) rather than raw counts. Xpoz provides follower counts for accounts to enable this calculation.
Get Started
Begin analyzing competitor content in under five minutes:
Connect Xpoz MCP: Add https://mcp.xpoz.ai/mcp as a connector in Claude
Query your competitors' recent posts
Export to CSV for pattern analysis
Xpoz includes 100,000 free results per month.
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