Build Personas from Real Conversations
Build a research system that creates data-driven audience personas from actual social conversations.
The Problem
Your buyer personas are based on assumptions. Real audience insights live in social conversations.
Traditional research is expensive and slow
Survey responses don't reflect real behavior
Personas become outdated quickly
Competitor audience insights are unavailable
Focus groups tell you what people think they want. Social listening reveals what they actually discuss and care about.
The Agentic Workflow
SENSOR (XPOZ)
XPOZ monitors conversations in your market to identify discussion patterns
BRAIN (Claude)
Claude segments audiences by behavior, language, and interests
ACTOR (Execute)
Generates detailed persona profiles with supporting evidence
Example Queries
Simply ask Claude in natural language. Here are some examples:
Why XPOZ
No Platform API Keys Needed
Access Twitter, Instagram, TikTok, and Reddit data without obtaining API keys from each platform.
Natural Language Queries
Ask questions in plain English instead of writing complex API calls.
Unified Multi-Platform Access
One tool to query all major social platforms simultaneously.
Generous Usage Limits
Free tier includes 100K results/month. Pro plans scale to 10M+.
Frequently Asked Questions
Claude identifies patterns in language, concerns, and behavior to create distinct audience clusters.
Yes, compare your assumptions against actual conversation data to validate or refine personas.
Run quarterly refreshes to catch shifting audience dynamics and emerging segments.
Ready to Build Your Audience Researcher?
Get started with 100,000 free results per month. No credit card required.