Discover Competitor Brand Advocates
Identify and analyze the loyal customers who organically promote your competitors on social media. Understand what drives their advocacy and develop strategies to win them over or build equivalent loyalty for your brand.
The Problem
Brand advocates are among the most valuable assets in a competitor's marketing arsenal. These loyal customers organically promote, defend, and recommend products without payment. Finding and understanding them is critical for competitive strategy.
Advocates hide in plain sight
They're not official influencers or employees. They're regular customers whose authentic enthusiasm makes their endorsements incredibly persuasive.
Manual identification is impractical
Sorting through thousands of mentions to find consistent, passionate supporters requires more time than most teams have available.
Advocacy patterns are invisible without data
Understanding what drives competitor loyalty requires analyzing engagement patterns over time, not just individual posts.
Missed intelligence opportunities
Without systematic tracking, you can't identify which advocates might be dissatisfied or open to switching brands.
The Workflow
Build a systematic process for identifying, profiling, and monitoring competitor brand advocates across social platforms.
Example Queries
Ask Claude in natural language. Here are some examples with the underlying API calls:
Find frequent competitor engagers
>"Find Twitter users who have mentioned "CompetitorBrand" more than 5 times in the past 3 months with positive sentiment. Include username, followersCount, relevantTweetsCount, relevantTweetsLikesSum."
Analyze advocate posting history
>"Get all posts from @advocate_username that mention "CompetitorBrand" from the past year. Include text, likeCount, createdAtDate."
Monitor advocate sentiment changes
>"Search for recent posts from known advocates containing complaint keywords like "disappointed," "switched," or "considering alternatives.
Why XPOZ
Cross-platform visibility
Find advocates on Twitter, Instagram, and Reddit through a single interface.
Aggregated user metrics
relevantTweetsCount and engagement sums reveal advocacy intensity without manual counting.
Historical analysis
Access past posts to understand how advocacy developed over time.
Natural language queries
Describe what you're looking for instead of constructing complex API filters.
Export for deeper analysis
CSV exports enable CRM integration and ongoing tracking.
Frequently Asked Questions
Genuine advocates show consistent engagement over time without disclosure requirements. Look for users with moderate follower counts who engage organically across multiple posts, not single sponsored mentions.
Yes. Query advocate accounts for mentions of your brand to find potential converts who already show interest in your category.
Look for users with 3+ positive mentions per month sustained over multiple months. Single viral interactions don't indicate advocacy.
Get Started
Begin discovering competitor advocates in under five minutes:
Connect Xpoz MCP: Add https://mcp.xpoz.ai/mcp as a connector in Claude
Query for frequent competitor brand engagers
Profile and monitor high-value advocates
Xpoz includes 100,000 free results per month.
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