Find Influencers Hiding in Your Customer List
Your best brand ambassadors are already buying your product. Take a list of customer handles, enrich each one with follower counts, engagement rates, and audience data across Instagram, TikTok, and Twitter, and you turn a spreadsheet of usernames into a ranked influencer roster — without a single cold DM. Xpoz makes this workflow fast: query any handle across three platforms in one subscription, with up to 400,000 results/month free and no API keys required.
Last updated: July 8, 2026
The Problem
Traditional influencer discovery starts with cold outreach: search by niche keyword, filter by audience size, negotiate a partnership, and hope the creator actually likes your product. This approach is expensive, slow, and often inauthentic. Meanwhile, your customer database, email list, and UGC mentions contain handles of people who already use and love what you sell. Some of those customers are creators with engaged audiences — micro-influencers, nano-influencers, or even mid-tier accounts who could organically promote your brand. But without enrichment data, you have no way to know which customers are influencers and which are not. The gap: most brands have the handles but lack the tools to enrich them at scale with follower counts, engagement metrics, and audience demographics.
The Workflow
### Step 1: Collect Customer Handles
Example Queries
Ask Claude in natural language. Here are some examples with the underlying API calls:
Enrich a customer profile on Instagram
>"Get the Instagram profile for @customername — show me their follower count, engagement rate, and recent posts"
Batch-check customer handles on TikTok
>"Look up these TikTok users: @handle1, @handle2, @handle3. Show follower count, likes, and bio for each"
Find creators who interact with your brand posts
>"Show me users who liked or commented on our last 10 Instagram posts, sorted by follower count"
Search for customers by niche keyword
>"Find Instagram users with 'fitness' or 'wellness' in their bio who have 5,000-100,000 followers"
Why XPOZ
Frequently Asked Questions
Customer influencer discovery is the process of identifying creators and influencers within your existing customer base. Instead of cold-outreach to strangers, you find customers who already buy your product and have engaged social media audiences — then activate them as brand ambassadors. Xpoz automates this by enriching customer handles with follower counts, engagement rates, and audience data across Instagram, TikTok, and Twitter.
Xpoz processes queries individually but each query is fast (seconds). For batch enrichment, loop through your handle list with one query per handle. The free tier supports up to 400,000 results, which covers thousands of profile lookups.
Xpoz enriches profiles on Instagram, TikTok, Twitter/X, and Reddit. For influencer discovery, Instagram and TikTok are typically the highest-value platforms.
You need social handles for enrichment. Many CRMs capture social handles at signup or checkout. Alternatively, search for customers by name using `searchInstagramUsers` or `searchTiktokUsers` to find their profiles.
For micro-influencers (5K-50K followers), aim for 3%+ engagement rate on Instagram and 5%+ on TikTok. For larger accounts (50K-500K), 1.5%+ on Instagram and 3%+ on TikTok is strong. Engagement rate matters more than raw follower count.
Get Started
Connect Xpoz to Claude or ChatGPT, then start enriching your customer handles: ``` Get the Instagram profile for @[first_customer_handle]. Show follower count, engagement metrics, bio, and recent post performance. ``` Scale up by querying your full customer list. The free tier (up to 400,000 results) supports thousands of profile lookups at no cost.
Open Claude settings and navigate to Connectors
Add a custom connector with URL: https://mcp.xpoz.ai/mcp
Authenticate with your account
Your first 100,000 results each month are free—no credit card required.
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