Find Micro-Influencers in Any Niche
Discover authentic micro-influencers with engaged audiences in any vertical. Transform the needle-in-a-haystack search into a systematic, data-driven process that surfaces genuine voices in your target market.
The Problem
Micro-influencers with 10,000 to 100,000 followers often deliver engagement rates 60% higher than celebrity endorsements. But finding them is one of the most time-consuming tasks in modern marketing.
Discovery tools are expensive
Influencer marketing platforms charge thousands monthly for access to creator databases. Small teams can't justify the cost.
Manual research doesn't scale
Scrolling through hashtags and suggested accounts to find relevant creators takes weeks of analyst time.
Engagement metrics are hidden
Follower counts are visible, but actual engagement rates require calculating likes and comments across multiple posts.
Authenticity is hard to verify
Fake followers and engagement pods inflate metrics. Identifying genuine influence requires deeper analysis than surface-level numbers.
The Workflow
Build a systematic micro-influencer discovery process that identifies authentic creators in any niche.
Example Queries
Ask Claude in natural language. Here are some examples with the underlying API calls:
Find creators discussing your niche
>"Find Twitter users who frequently discuss "sustainable fashion" with between 10,000 and 100,000 followers. Include username, followersCount, relevantTweetsCount, relevantTweetsLikesSum."
Analyze creator engagement
>"Get recent posts from @potential_influencer. Include text, likeCount, retweetCount, replyCount for engagement rate calculation."
Find Instagram creators
>"Search Instagram for users posting about #sustainablefashion with high engagement. Include username, followersCount, avgLikes."
Why XPOZ
No monthly fees for discovery
Pay-per-result pricing means you only pay for what you use, not recurring subscriptions.
Cross-platform search
Find creators on Twitter, Instagram, and Reddit through a single interface.
Aggregated engagement metrics
relevantTweetsLikesSum and similar fields calculate engagement without manual counting.
Authenticity signals
Account age, posting consistency, and follower ratios help identify genuine influence.
CSV export for CRM integration
Export creator lists directly into your outreach workflow.
Frequently Asked Questions
Look for consistent posting over time, reasonable follower-to-engagement ratios, and genuine comment conversations. Sudden follower spikes or identical engagement across posts suggest artificial inflation.
Micro-influencers typically see 3-6% engagement rates. Rates below 1% may indicate fake followers; rates above 10% warrant verification that engagement is genuine.
Yes. Xpoz provides access to Instagram user and post data without requiring you to obtain separate API credentials.
Get Started
Begin discovering micro-influencers in under five minutes:
Connect Xpoz MCP: Add https://mcp.xpoz.ai/mcp as a connector in Claude
Search for users discussing your target niche
Filter by follower count and engagement metrics
Xpoz includes 100,000 free results per month.
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Build an AI-powered influencer discovery system that identifies authentic creators with engaged audiences—using natural language queries instead of complex API integrations.
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