Find Trending Formats to Adapt
Build a content format discovery system that identifies what's working across social media and generates actionable briefs for your brand using MCP-powered social intelligence.
The Problem
Content teams face a constant pressure to stay relevant, but format trends move faster than most teams can track.
Format fatigue is real
The carousel post that drove engagement six months ago now gets scrolled past. Keeping up with what's actually working requires watching multiple platforms simultaneously.
Trend discovery is manual and time-consuming
Scanning competitor feeds, browsing hashtags, and reading industry newsletters eats hours that could go toward creating content.
Adaptation without context fails
Copying a format without understanding why it works leads to awkward, off-brand content that audiences recognize as inauthentic.
By the time you spot a trend, it's often saturated
The window between "emerging format" and "overplayed" keeps shrinking.
The Workflow
This workflow combines Xpoz MCP for data gathering with Claude AI for pattern recognition and brief generation.
Example Queries
Ask Claude in natural language. Here are some examples with the underlying API calls:
Find trending formats in your industry
>"Search for posts containing "B2B marketing" OR "SaaS marketing" from the last 14 days. Include engagement metrics and media URLs. I want to identify which content formats are outperforming."
Analyze a competitor's content strategy
>"Get all posts from @hubspot on Twitter from the last 60 days. Include text, engagement metrics, and hashtags. Help me understand their format mix and what's performing best."
Find users creating innovative content
>"Find Twitter users who post about "marketing tips" with high engagement. Include their follower count, tweet count, and aggregate engagement from matching posts."
Track format adoption across platforms
>"Search Instagram for posts about "productivity tips" in the last month. Include caption, like count, comment count, and video duration to understand what formats drive engagement."
Why XPOZ
No API keys required
Access Twitter and Instagram data through a single Model Context Protocol connection. No developer accounts, no rate limit management, no credential juggling.
Natural language queries
Ask for what you need in plain English. "Find high-engagement marketing content from the last two weeks" works—no query syntax to learn.
Cross-platform coverage
Track format trends across Twitter and Instagram from one interface. Compare how the same format performs differently by platform.
Engagement metrics included
Every post comes with full engagement data—likes, comments, shares, impressions when available. Calculate engagement rates and identify outliers without additional API calls.
CSV export for deeper analysis
Export complete datasets for trend analysis in spreadsheets or visualization tools. Build your own format tracking dashboards.
Frequently Asked Questions
The key is engagement velocity—how quickly content gains traction relative to when it was posted. A post from yesterday with 500 retweets signals a format that's working now. A post from three months ago with 5,000 retweets might be an established account's evergreen content. Claude analyzes both metrics to separate emerging patterns from established ones.
The brief generation step specifically addresses this. Claude identifies the structural elements that make a format work (hook type, pacing, CTA placement) versus the surface elements (specific phrases, visual style). You keep the structure, change the surface. A "myth-busting thread" format works regardless of industry—the format is the numbered myths with corrections, not the specific myths being busted.
Any format with measurable engagement: threads, carousels, short-form video concepts, caption structures, poll formats, and quote-tweet patterns. The Xpoz tools return media URLs and video duration data, so you can categorize content by type before analyzing format patterns.
Weekly monitoring catches most emerging trends before saturation. Run broader searches monthly to check whether formats you've adopted are still performing or have peaked. Set up regular queries for your key topics and let the data surface what's changing.
Get Started
Connect Xpoz to Claude through the remote MCP server at `https://mcp.xpoz.ai/mcp`. Setup takes about two minutes—open your Claude settings, add the connector URL, and authenticate. Start with a simple query in your niche to see what's performing, then let Claude help you identify the format patterns worth adapting. Your first content brief is one conversation away.
Open Claude settings and navigate to Connectors
Add a custom connector with URL: https://mcp.xpoz.ai/mcp
Authenticate with your account
Your first 100,000 results each month are free—no credit card required.
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