Know What Your Competitors Are Doing Before They Announce It
Build a competitive intelligence system using Xpoz MCP and Claude that tracks competitor mentions, product launches, and market positioning—giving you strategic insight before public announcements happen.
The Problem
Your competitors are making moves you only learn about after the fact. By the time you see their press release or product launch, the market has already reacted.
Delayed awareness
Traditional monitoring catches announcements, not the signals that precede them
Fragmented data sources
Manually checking Twitter, Instagram, and industry forums is time-consuming and inconsistent
Missing the early indicators
Employee posts, beta user feedback, and hiring patterns often telegraph strategic shifts weeks before official news
No systematic approach
Ad-hoc competitive research means gaps in coverage and missed patterns
The Workflow
Build an always-on competitive intelligence system using the Model Context Protocol to connect Claude directly to social media data.
Example Queries
Ask Claude in natural language. Here are some examples with the underlying API calls:
Track competitor brand sentiment
>"What are people saying about [Competitor Name] this week? Look for sentiment patterns and any mentions of new features or problems."
Monitor competitor employee activity
>"Find recent posts from employees at [Competitor Company] that mention product development, launches, or hiring."
Identify beta user feedback
>"Search for posts mentioning "[Competitor Product] beta" or "early access" from the past 30 days. What features are being discussed?"
Analyze competitor audience reactions
>"Get the comments on [Competitor]'s latest product announcement tweet. Summarize the main themes and concerns."
Why XPOZ
No API key management
Access Twitter and Instagram data without obtaining platform API credentials yourself
Natural language queries
Ask Claude questions in plain English instead of constructing API calls
Historical depth
Query past conversations and posts, not just real-time streams
Cross-platform coverage
Monitor Twitter and Instagram from a single interface
Pagination for scale
Handle large result sets with built-in pagination and CSV export for deeper analysis
Frequently Asked Questions
Yes. Set up keyword tracking for each competitor's brand name, product names, and key employee accounts. Claude can query across all of them and synthesize findings into a unified competitive report.
The lead time depends on how publicly your competitors operate. Employee posts about exciting projects, beta user feedback, and hiring patterns for specific roles often appear 2-8 weeks before official announcements. Xpoz captures these signals; Claude connects the dots.
Claude can identify sentiment trends, summarize customer feedback themes, detect unusual mention volume that may precede news, correlate hiring activity with strategic priorities, and generate structured competitive intelligence reports with specific observations and recommendations.
Yes, though the approach shifts. Focus on employee accounts, industry analyst mentions, conference discussions, and customer case study announcements. Even companies with minimal official social presence leave digital footprints through their employees and customers.
Get Started
Connect Xpoz MCP to Claude and start building your competitive intelligence system:
Add Xpoz as a remote MCP server at `https://mcp.xpoz.ai/mcp`
Authenticate with your account (free tier includes 100K results/month)
Ask Claude to help you identify and track your top competitors
No platform API keys required. No complex setup. Ask Claude a question about your competitors and start gathering intelligence today.
Related Use Cases
Find Buyers Before They Find Competitors
Build AI-powered sales agents that detect buying intent signals across social media and qualify leads in real-time—before your competitors even know they exist.
MarketingFind Micro-Influencers in Any Niche
Discover authentic micro-influencers with engaged audiences in any vertical. Transform the needle-in-a-haystack search into a systematic, data-driven process that surfaces genuine voices in your target market.
MarketingFind Perfect Influencers Before Your Competitors Do
Build an AI-powered influencer discovery system that identifies authentic creators with engaged audiences—using natural language queries instead of complex API integrations.
Ready to Build Your Know What Your Competitors Are Doing Before They Announce It?
Get started with 100,000 free results per month. No credit card required.