Measure Campaign Impact in Real-Time
Track hashtag performance, engagement quality, and campaign reach across Twitter and Instagram using natural language queries—no API credentials required.
The Problem
Marketing teams launch campaigns but struggle to measure true impact beyond surface-level metrics. The challenges compound quickly:
Siloed platform analytics
Twitter and Instagram each provide their own dashboards, but combining data manually is time-consuming and error-prone
Vanity metrics dominate
Follower counts and impressions tell you nothing about engagement quality or sentiment
Delayed insights
By the time you pull reports from multiple platforms, the campaign moment has passed
API complexity
Building a proper measurement system requires managing multiple API keys, rate limits, and data schemas
Missing context
Raw numbers don't tell you who engaged, whether sentiment was positive, or how content spread through networks
The Workflow
Using XPOZ MCP with Claude, you can build a campaign measurement system that delivers actionable insights through conversation.
Example Queries
Ask Claude in natural language. Here are some examples with the underlying API calls:
Track campaign hashtag performance
>"Search for all tweets containing "#SummerSale2025" from the past 7 days. Include engagement metrics like retweets, likes, and reply counts."
Identify your top amplifiers
>"Who are the most influential users sharing content about "BrandName campaign"? Show me their follower counts and how many relevant posts they've made."
Measure volume over time
>"Count how many tweets mentioned "ProductLaunch" each day this week."
Analyze engagement quality on Instagram
>"Find Instagram posts mentioning our campaign hashtag. Show me comment counts and who's engaging."
Why XPOZ
No Platform API Keys Needed
Access Twitter and Instagram data through a single MCP connection. No need to register apps, manage OAuth flows, or track rate limits across platforms.
Natural Language Queries
Ask questions in plain English instead of constructing complex API calls. Claude translates your intent into the right tool calls automatically.
Real-Time Data Access
Get current campaign metrics without waiting for scheduled exports or overnight data syncs.
Cross-Platform Analysis
Query Twitter and Instagram through unified tools with consistent field names and response formats. Compare performance across platforms without juggling different schemas.
Engagement Quality Metrics
Go beyond impressions to understand who's engaging. XPOZ provides follower counts, verification status, and engagement history for users interacting with your campaign.
CSV Export for Deep Analysis
Export complete datasets for statistical analysis, visualization, or integration with existing BI tools.
Frequently Asked Questions
Volume (mention counts over time), engagement (likes, retweets, comments, shares), reach (impressions where available), audience quality (who's engaging and their influence), content performance (which posts drive the most interaction), and sentiment signals (through comment and quote analysis).
Yes. Use the same keyword and hashtag tracking for competitor campaigns. Query mentions of their campaign terms alongside yours to compare volume, engagement rates, and audience overlap.
Monitor which content types generate the most engagement using engagement metrics on your posts. Identify top-performing messages and double down. Track sentiment through comment analysis to catch issues early. Use `getTwitterPostInteractingUsers` to understand if you're reaching your target audience or attracting the wrong crowd.
XPOZ provides near real-time data with intelligent caching. For critical campaign moments, use the `forceLatest` parameter to bypass cache and get the most current data available.
The free tier includes 100,000 results per month—enough to track multiple campaigns with room for exploration and testing.
Get Started
Setting up campaign measurement takes about two minutes:
Connect XPOZ to Claude: Add the remote MCP server at `https://mcp.xpoz.ai/mcp` through Claude's settings
Authenticate: Sign in with your Google account when prompted
Start querying: Ask Claude about your campaign hashtags, brand mentions, or competitor activity
No API keys from Twitter or Instagram required. No local installation. Just connect and start measuring. Begin with a simple query: "How many tweets mentioned [your hashtag] today?" Then expand from there as you discover what insights matter most for your campaigns.
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Ready to Build Your Measure Campaign Impact in Real-Time?
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