Track Competitor Social Media Strategy
Monitor competitor social media activity to understand their content strategy, audience engagement, and market positioning. Transform competitor tracking from reactive research into systematic intelligence gathering.
The Problem
Understanding competitor social media strategy provides critical market intelligence, but manual monitoring is impractical at scale.
Volume overwhelms manual tracking
Competitors post dozens of times weekly across multiple platforms. Comprehensive monitoring requires more time than most teams have.
Engagement data isn't visible
You can see posts but not easily analyze which content resonates with their audience or why certain formats outperform others.
Network relationships are hidden
Understanding who follows competitors, who amplifies their content, and what communities they've built requires data access beyond casual browsing.
Historical context disappears
By the time you notice a successful campaign, you've missed how it developed. Retroactive research rarely captures the full story.
The Workflow
Build a systematic competitor monitoring process that tracks strategy, engagement, and audience evolution over time.
Example Queries
Ask Claude in natural language. Here are some examples with the underlying API calls:
Get competitor posting history
>"Get all posts from @competitor for the past 90 days. Include text, likeCount, retweetCount, createdAtDate."
Identify engagement amplifiers
>"For @competitor's top-performing posts, show who retweeted them. Include username, followersCount, description."
Track mention volume
>"Count how often "CompetitorBrand" was mentioned on Twitter over the past 6 months. Compare to previous period."
Why XPOZ
Complete posting history
Access months of competitor content without manual archiving.
Engagement metrics included
Every post comes with likes, retweets, and replies for performance analysis.
Audience network access
Understand who follows competitors and who amplifies their content.
Cross-platform coverage
Monitor competitors on Twitter, Instagram, and Reddit through one interface.
CSV export for trending
Build longitudinal databases to track strategy evolution.
Frequently Asked Questions
Weekly snapshots catch tactical shifts. Monthly deep-dives reveal strategic patterns. Consistent data collection reveals trends that point-in-time research misses.
Track 3-5 competitors for market context. Single-competitor analysis might capture outlier behavior. Cross-competitor patterns reveal industry norms.
Yes. Run the same queries against your account and calculate engagement rate (likes + comments / followers) to normalize comparison across different audience sizes.
Get Started
Begin tracking competitors in under five minutes:
Connect Xpoz MCP: Add https://mcp.xpoz.ai/mcp as a connector in Claude
Query competitor profiles and recent posts
Export to CSV for ongoing tracking
Xpoz includes 100,000 free results per month.
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Ready to Build Your Track Competitor Social Media Strategy?
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