Turn Unlinked Mentions into SEO Gold
Build a backlink discovery system that finds brand mentions across social media and web content, then converts them into high-value SEO backlinks using Claude AI and the Model Context Protocol.

The Problem
Your brand gets mentioned constantly across the web—in blog posts, social media discussions, forum threads, and news articles. But most of these mentions don't include a link back to your site. Each unlinked mention represents a missed SEO opportunity.
Hidden link opportunities
Thousands of mentions exist without backlinks, but finding them manually is impossibly time-consuming
No systematic approach
Most teams discover unlinked mentions by accident, leaving valuable SEO opportunities on the table
Prioritization paralysis
Even when you find mentions, knowing which ones to pursue first based on domain authority and relevance is challenging
Outreach friction
Creating personalized outreach for each mention requires context that's hard to gather at scale
The Workflow
Build an automated backlink discovery pipeline that continuously monitors mentions, identifies link opportunities, and generates prioritized outreach lists.
Example Queries
Ask Claude in natural language. Here are some examples with the underlying API calls:
Why XPOZ
Natural Language Interface
Ask Claude to find backlink opportunities in plain English. No complex API syntax or query languages—just describe what you need and get actionable results.
Multi-Platform Coverage
Twitter API Alternative and Instagram API access through a single MCP connection. Monitor brand mentions across platforms without managing multiple API keys or rate limits.
Rich Social Data
Access engagement metrics, follower counts, and user profiles to properly qualify each mention. Domain authority proxies like follower count and engagement rate help prioritize outreach.
Scalable Analysis
Export complete datasets as CSV for large-scale processing. Build comprehensive backlink opportunity databases without pagination headaches.
Frequently Asked Questions
The system searches for your brand name, product names, and related terms as text content within posts. Since you're searching for the brand mention itself (not links), you capture all references regardless of whether they link to your site.
Yes. Run the same monitoring queries with competitor brand names to discover who's mentioning them. These authors already write about your industry and may be receptive to covering your brand as well.
Export results as CSV and import into your SEO platform of choice. The data includes all the fields needed for outreach tracking: author handles, post URLs, engagement metrics, and mention context.
While Xpoz focuses on social media data, social platforms are often where blog authors and journalists share their content. Monitoring Twitter mentions can surface articles that also exist on external sites.
Get Started
Connect Xpoz MCP to Claude and start finding your unlinked mentions:
Add the Xpoz MCP server to Claude Desktop or Claude Code
Ask Claude to search for mentions of your brand name
Filter results for high-authority sources without existing backlinks
Export your prioritized outreach list
Free tier includes 100,000 results per month—enough to build a substantial backlink pipeline without upfront investment.
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